"Free Advertising" That Can Out-Pull Paid Ads!

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The "Free Advertising" That Can Out-Pull Paid Ads!
Copyright 2003, Red Triangle Enterprises, Inc.
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You probably know that getting a press release published is
like getting free advertising. What you might not know is
that a well-written press release can out-pull a paid ad of
the same size!

Writing a press release is one thing, but getting it
published is something else...

The first step in writing a press release that will get
published is knowing the difference between a press release
and an ad. A press release is a short newsworthy article
ABOUT your offer, whereas an ad is a sales pitch FOR your
offer. Understanding this important distinction can mean
the difference between paying for advertising and getting
unlimited free press!

>>> THE MOST IMPORTANT THING ABOUT A PRESS RELEASE IS
THIS...A PRESS RELEASE MUST SERVE TWO AGENDAS!

In order to get published, it must serve the editor’s
agenda, which is to provide information that will be of
interest to his readers. In order to serve your agenda,
it must generate as many inquiries and/or orders as
possible.

On the surface, serving both your agenda and the editor’s
agenda might seem difficult, if not impossible. In reality,
it’s really quite simple to do. This is because there are
three parts of a press release, each of which is used to
serve a different agenda.

The first part of a press release is called the "header."
The header is located at the top of the first page. The
header contains contact information important to both you
and the editor, including your name, the name of your
company, your phone and fax numbers, a "release date,"
and a "kill date."

The second part of a press release is the "body." This is
the part of the release that must serve the editor’s agenda.
It consists of a short article (including a powerful
headline) that provides useful or interesting information.

The third part of a press release is the "resource area."
This is the part of the release that serves YOUR
agenda! It is the last paragraph, and it should contain
enough contact information so that readers can send their
inquiries and/or orders directly to you.

Most business owners are so used to paying for advertising
that they never discover the power of creative marketing,
but YOU don't have to be one of them! Savvy entrepreneurs
are using creative marketing techniques such as press
releases, joint ventures, and dealerships to promote their
offers without spending ONE PENNY on risky, expensive
advertising. You can, too! Find out how at
http://www.red-triangle.com/neverpayagain.html now!

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