Red Triangle's Bottom Line Report #205: Your in-house mailing list is one of the most valuable assets your business can have. Unfortunately, most business owners neglect to use their mailing lists effectively. What's even worse, some business owners don't even have a mailing list! You can make up to $1.00 a year for every name on your mailing list by renting your list to other businesses. You can rent your list yourself or use a list broker to do it for you. You can rent your list to companies or to individuals, even to your competitors! There are many opportunities to make money by renting your mailing list... You must generally have at least 1,000 names before you can expect to make money renting your list. Your list can have fewer names and still be profitable to rent if it is very specialized or unique in some way. The value of your list will depend on several factors, including the quality and recency of the names. Keep the following considerations in mind in determining the value of your list: 1. A list consisting of buyers will generally be more valuable than a list consisting of leads. 2. A recent list will almost always be more valuable than an old list. 3. A specialized list, or one that is difficult to acquire, will always be more valuable than a general list. If your mailing list is small (less than 3,000 names), you will probably have to handle the rental of the list yourself. But when your list grows to more than 3,000 names (3,000 buyers or 5,000 leads), you can turn it over to a list broker who will rent your list for you. The commission rate charged by list brokers varies, but it is usually about 10%. You can find a list of mailing list brokers in the SDRS references in your local library. NOTE: "8 Ways to Make More Money with Your Mailing List!" is covered under Red Triangle's UNCONDITIONAL MONEY-BACK GUARANTEE: Use the information for up to 90 days risk-free. If you are unhappy with your purchase for any reason, you may return it for a refund of the purchase price---NO QUESTIONS ASKED!
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